《大酒店》九月封面故事： 新机遇，新里程
—专访凯悦集团区域副总裁及上海金茂君悦大酒店总经理夏浩强先生
A New Milestone with New Opportunities -An Exclusive Interview with Mr. Anthony Ha, Area Vice President and General Manager of Grand Hyatt Shanghai 新机遇，新里程 —专访凯悦集团区域副总裁及上海金茂君悦大酒店总经理夏浩强先生
30多年前，浦东新区是一座落后小渔村；如今，已是国际化大都市，成为中国改革开放亮丽的城市名片。30 多年，沧海桑田，日新月异，2021 年，浦东新区更是迎来新的发展机会，将打造为社会主义现代化建设引领区，成为更高水平改革开放的开路先锋、自主创新发展的时代标杆、全球资源配置的功能高地、扩大国内需求的典范引领、现代城市治理的示范样板。上海金茂君悦大酒店坐落在浦东新区地标性建筑—金茂大厦里，陪伴浦东新区走过了22年。浦东新区迎来了新机遇，上海金茂君悦大酒店也将开启新里程。
上海金茂君悦大酒店位于88 层金茂大厦的53-87 层，拥有548 间豪华客房。凯悦集团区域副总裁及上海金茂君悦大酒店总经理夏浩强先生拥有超过30 年的运营和管理经验，为世界各地的尊客提供优质的产品和服务，致力于缔造宾至如归的舒适体验。今年，我们又一次来到上海金茂君悦大酒店，专访夏先生，听他讲述这一年酒店发生的新故事。
22 年的岁月装饰酒店的经典，在继承经典的同时，酒店也在不断创新。“之前我们的顾客群体主要是60 后-80 后，随着时间的推移， 90 后甚至是00 后成为酒店消费的主力军，客户群的转移导致我们必须做出改变。在疫情爆发之前，我在开员工会议的时候，就提出了‘驾驭变革’的想法。疫情加速了改变的进程，它像筛子一样，将原地踏步，毫不改变的部分淘汰，促使留下的部分不断创新，才能维持竞争力。”夏先生分析目前的市场现状。在疫情这段时间，他带领团队将酒店经典元素进行创新，完成华丽转身，借助酒店的餐饮优势，融合消费者的需求爱好，创新推出“印·艺术餐廊”。
“‘印·艺术餐廊’的想法源于一场画展，我曾看过一场印象派的画展，被它所包含的艺术美感深深吸引，突发奇想，如果我们的餐厅也打造成印象派画廊，在艺术氛围下就餐，会是怎样独特的体验。当这个想法开始萌芽在脑海中，我便和团队讨论实施的可能性。原先的钢琴吧为其提供了位置，而疫情，也让我们有时间细细地去构思餐廊的设计。”夏总分享创建“印·艺术餐廊”的心路历程。“印·艺术餐廊”位于酒店的53 层，弥补了上海金茂君悦大酒店特色豪华餐厅的空白。印象派讲究光与影结合，餐廊不同于其他餐厅固定装修，而是采用了投影技术，营造印象派画廊的氛围，同时根据时令季节的不同，投放的作品主题也有所不同。夏天，餐廊会投影莫奈的《睡莲》，展现夏季美好的同时致敬高雅艺术；冬季，餐廊或许会投射梵高偏灰暗的作品，让整个餐廊充满冬天的氛围又富有艺术气息。除了环境布置方面，餐盘装饰也充满了“印象派”元素，例如“莫奈的花园”这一菜品的摆盘便是受到了莫奈《睡莲》的启发，让食物摆放整体温柔而富有艺术气息，栩栩如生地体现了印象派的画风。“我想要的创新是从里到外，方方面面的。相比于常见的食材，我更希望在这个与众不同的餐厅，客人能品尝罕见的食材。客人在这可以吃到莫桑比克的鳌虾，日本的纯血和牛，以及三文鱼中的帝王鲑。餐廊主厨潘思荟先生来自新加坡，取灵感于印象派大师莫奈和其作品，精心创作了精致六道式及八道式的欧陆晚宴。之后我们会陆续更新菜单，将更多印象派素材融入菜单，比如从印象派大师家乡寻找食材。我希望客人能够从“视、听、味、闻、触”五个感官上感受印象派文化。”夏先生的话语表达了他对餐廊的期望和对客人的用心。与此同时，酒店还出售一系列的文创产品，传递“印象派”的艺术理念，丰富客人的体验之旅。
近些年，“建筑可阅读”成为品味城市文化，回顾城市历史的重要方式，方式也由最初单一的扫码向多元化艺术性立体化转变。上海金茂君悦大酒店紧跟热点，用餐饮方式讲述上海博物馆的内涵和特色，从而展示上海这座城市的生命与印记。近日，酒店与上海博物馆在全新推出的 “博观悦取”咖啡文创体验店也有深度的合作。“博观悦取”文创咖啡品牌由北宋苏轼所言的“博观而约取，厚积而薄发”变化而来。夏先生介绍道：“3 月份，我参观上海博物馆，便萌生了合作的想法，经过3个月的协商沟通，我们在6 月底进行品牌揭幕仪式，将文化体验馆重新翻新，加入餐饮元素，打造不同以往的上博IP。这是一场强强联手，双方共赢的合作。酒店将依托自身平台与资源，传播上博文化品牌、宣传中华文化，双方还将深度挖掘文旅双IP 潜力，创新呈现更多文化交流和跨界。”“博观悦取”坐落于上海新天地太仓路123 号，临近中共一大会址所在地，在建党100 周年的2021，更具意义。上海金茂君悦大酒店行政总厨马蒂斯先生及酒店镇店烘焙大师从上海博物馆藏品中获取灵感，打造了一系列博物馆联名款中西糕点。突破博物馆的边界靠创意，从馆藏文物中可获取灵感，将青花瓷、缂丝花鸟、顾绣花卉虫鱼等元素融入海派点心文化，如中式小食品有荷花酥、桂花绿豆糕、黑松露糍饭糕；精选西点蛋糕则有镇馆之宝栗子“大克鼎”、“青铜球”乐口福、“青花瓷”抹茶慕斯等。其中，荷花酥和绿豆糕都是主打江南文化，是配合上博的“江南文化”特展开发的文创。
夏先生除了担任酒店总经理一职外，同时还是凯悦集团区域副总裁，负责江苏区域和上海凯悦旗下酒店的运营。“上海五大新城”政策进一步推进长三角一体化，自驾游盛行，客源逐渐共享化，对酒店来说既是新机遇也是新挑战，对此，夏先生说道：“后疫情时代，周边游成为潮流，酒店重新审视目标市场，挖掘潜力开发新产品或对传统产品进行重新组合和包装，制定具有竞争力的产品策略和价格策略。加强与本地生活服务类平台的合作，在餐饮、水疗健身、娱乐休闲等方面引入客流，刺激消费。”
每次和夏先生见面，他都会分享酒店的新动态，新变化。今年，是具有里程碑意义的一年，中华民族不忘初心，踏上新征程。笔者相信扎根于中国二十多年，传承中国传统文化的上海金悦君悦大酒店在夏先生和团队的共同努力下，也一定能把握新机遇，谱写新篇章，创造新未来，成为上海耀眼的地标酒店！
From what used to be a small and desolate fishing village over 30 years ago, Pudong district has grown into an international cosmopolitan city and landmark in China’s reform and opening up progress. Over the past three decades, the time has brought a great change to this place with new development happening each passing day. The year 2021 marks a new opportunity for Pudong New Area as in the new national development guidelines, it will be built into a pioneer area for socialist modernization. Pudong is positioned as a pioneer of reform and opening-up at a higher level, a benchmark for innovation and technology development, a functional platform of global resource allocation, a paradigm of expanding domestic demand, and a model of modern urban governance. Situated in the Jinmao Tower, a landmark skyscraper in Pudong, Grand Hyatt Shanghai has witnessed the growth of the area in the past 22 years. As Pudong embraces its new opportunities, it also marks a critical new milestone for the hotel.
Grand Hyatt Shanghai occupies level 53 to 87 of the 88-story Jinmao Tower with a total of 548 luxurious rooms. Mr. Anthony Ha, General Manager of Grand Hyatt Shanghai and Area Vice President at Hyatt Corporation, has over 30 years of hotel management experience in many high-profile international hotel chains. He believes the most important criteria for a true luxury hotel is its services, which should be of the highest quality and also impact on the image of the brand. The Grand Hotels team paid a visit to Grand Hyatt Shanghai again this year to conduct an exclusive interview with Mr. Ha, where he shared with us the latest development of the hotel in the past year.
With a rich history of 22 years in the industry, the hotel remains committed to its classics, focusing on both inheritance and innovation. “Our main guest group used to be people born between the 1960s and the 1980s. However, as time goes by, a younger generation, born in the 1990s and even after 2000, has become the main
consumer group in the market. The shift in customer demographics reveals that changes must be made. I proposed the idea of ‘navigating changes’ in a staff meeting even before the pandemic. The outbreak of the Coronavirus disease accelerated the progress of change, where, like a filter, it eliminated those who were rigid and failed to adapt. The remaining players were encouraged to push on with innovation and reform so that they could stay competitive.” Mr. Ha shares his insight on the current market. During the pandemic, he worked closely with the team to renew the classic elements of the hotel and achieved a successful breakthrough. Taking advantage of the hotel’s iconic food and beverage venues and taking consumer preferences into account, Grand Hyatt Shanghai has creatively launched the Impression Gallery and Dining.
“The concept of Impression Gallery and Dining originated from an impressionist painting exhibition that I went to some time ago. Deeply impressed by its extraordinary ambiance of classical art, I hit upon a curious idea that having impressionist flair meet gourmet cuisine at our restaurant may generate an exclusive dining experience in an artistic environment. When the idea started to take shape, I discussed with the team the plan and feasibility. The existing Piano Bar offers the space, and due to the pandemic, we could take our time working on the gallery
and dining design in detail.” Mr. Ha shares how the idea of Impression Gallery and Dining came into being. Sitting on the 53rd floor, the new artistic dining space is a key addition in the luxurious restaurant category of the food and beverage portfolio at Grand Hyatt Shanghai.
Just as how impressionist artists would pay close attention to the interplay of light and shadow, Impression abandons traditional restaurant decorations and uses projecting technology to create the convivial ambiance of an Impressionist gallery. The theme of projecting also changes according to the season. In summer, Water
Lilies by Claude Monet will be shown to express the nature-inspired beauty and pay homage to elegance in art; and in winter, the plan is to perhaps using the works by Van Gogh featuring dark tones and grey colors so that a sense of winter elements is created in the dining area that echoes with its artistic character. In addition to the immersive environmental layout, impressionist touches are also showcased in the art of plating. For example, Monet’s Vegetable Garden is inspired by the artist’s Water Lilies, where food is arranged in such a gentle and ornamental fashion that it vividly reproduces impressionists’ painting style. “Innovation in my mind should be thorough and carried out from within. Rather than common ingredients, I hope to offer the rare and treasured at this unique dining space, including M9+ full blood wagyu, Mozambique scampi, and King salmon. Our Chef de Cuisine, Mr. Sihui Pan, a seasoned professional from Singapore, revisited premier French impressionist Monet and his works and designed the 6 Courses Dégustation Menu and the 8 Courses Continental Dinner Menu. We will keep working on our menu to integrate more impressionist elements, such as looking for ingredients that are from the hometown of impressionist artists. We aim at igniting all of the five senses, namely sight, hearing, smell, taste and touch, of our guests with world-famous artists’ impressions.” Mr. Ha emphasizes his expectation of Impression and dedication to guest experience. What’s more, themed gifts are also available to reinforce the impressionist concept as an enrichment of experience.
Over the past few years, the theme of “Stories of Shanghai Architecture”, also known as “Architecture Can Be Read”in Chinese, becomes an important way of understanding urban culture and history, which has developed from the original QR code scanning to a diversified, artistic and three-dimensional approach. Grand Hyatt Hotel has kept abreast with the latest development, expressing the values and features of the Shanghai Museum to highlight the vitality and character of the city. Recently, the hotel works collaboratively with the Museum Café by Shanghai Museum, which is a themed cultural brand inspired by the ancient writing of Su Shi, a preeminent scholar in the Northern Song Dynasty that goes, “Read widely and absorb the best from the books; acquire deep knowledge and make use of it when needed.” Mr. Ha introduces the collaboration, “I visited Shanghai Museum in March and came across the idea of cooperating with them. After three months of communication and preparation, we held the opening ceremony at the end of June. The previous cultural space has been renovated with new food and beverage elements added in to create innovative Shanghai Museum IP products. This has been a win-win collaboration between two strong partners. Taking advantage of our brand and resources, we support the communications of the Shanghai Museum brand and the Chinese culture. The two parties will also continue exploring the potentiality of co-branding products in the cultural tourism industry and how we may present more cultural exchanges and collaborations creatively.” The Museum Café is located in Xintiandi at 123 Taicang Road. Being close to the Site of the First National Congress of the Chinese Communist Party also makes the collaboration even more meaningful in the year 2021 when the whole nation is celebrating the centennial of the Party. Mr. Adam Mathis, Executive Chef at Grand Hyatt Shanghai, and our Pastry Chef worked together to create a series of “Grand Hyatt Shanghai x Shanghai Museum”Chinese and western-style desserts, taking inspiration from the collections at the museum. The images of blueand-white pottery, silk tapestries with birds and flowers, and Guxiu embroidery are reinterpreted in old Shanghai style snacks. The Chinese-style disserts are featured by Lotus Crisp, Osmanthus Mung Bean Cake, Deep-fried Rice Cake with Black Truffle, while the delicate western pastries include “Da Ke Ding” Treasure Chestnut, which represents the most treasured piece of all the collections at Shanghai Museum, “Bronze Sphere” Lekoufu and“Blue-and-White Pottery” Matcha Mousse, to name just a few. Among them, the Lotus Crisp and the Mung Bean Cake are homage to the Jiangnan-style culture, which are designed in the background of the “Spring Blowing in the Wind: Jiangnan Culture Art Exhibition” at the Shanghai Museum.
Apart from being General Manager of Grand Hyatt Shanghai, Mr. Ha is also Area Vice President at Hyatt Corporation and oversees the operations of Hyatt’s portfolio hotels in Jiangsu Province and Shanghai. As the “Five New Towns” initiative further drives the integration of the Yangtze River Delta, road trips become popular and hotels begin to see an increase in customer sharing in the same greater area. That poses new opportunities and also challenges for hotels. Mr. Ha comments, “In the post-pandemic era, short trips have become a big trend. The hotel needs to review its target market, unlock potentials by either launching new products or renewing
existing product portfolios and forging competitive product and pricing strategies. The hotel also looks into strengthening cooperation with local lifestyle service platforms to attract more guests and drive consumer spending in several areas, such as food and beverages, spa and fitness, and recreation and entertainment.”
Mr. Anthony Ha is frank and open who loves to share with us the new developments and changes at the hotel every time we meet. This year is remarkable and unprecedented in that the entire Chinese nation, working closely together, stays true to its mission and embarks on a new journey. The author believes with a rich history of over 20 years in China and a strong commitment to the local market led by Mr. Ha and his team, Grand Hyatt Shanghai, a luxurious stay fully embracing traditional Chinese culture, will surely seize new opportunities in this new chapter and maintaining its strong position as a top landmark hotel in Shanghai! | 
发表于 2021-9-6 17:54:58
