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业界先驱 开创积分转换商机

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发表于 2022-6-21 19:20:00 | 显示全部楼层 |阅读模式


业界先驱 

开创积分转换商机

品牌要加强客户忠诚度及增加“回头客”,会员计划可说是方法之一。管理会员计划平台所费不赀,入门门坎对产品较单一及销售点较小的中小企而言相对较高。此外,大企业及中小企亦因担心会员数目及活跃度低,而迟迟未开拓会员计划。麦剑伟因此成立KeyPoints会员积分转换平台,让客户可转换不同会员计划积分,对各企业来说,可吸纳其他公司的会员之余,更可以KeyPoints科技减轻成本。

任何生意均需要处理日常营运及现金流,对于一门前所未有的业务,一间足够灵活的银行,可以跟随业务步伐非常重要,而DBS星展的数码化银行服务,正正切合他们需求。


麦剑伟:“要走得更快更远,银行伙伴都要跟到我们的步伐,尤其从事电子商务平台,合作伙伴多,每日都要处理好多交易,所以对网上银行的功能同服务都好讲究。”


处理大量交易 数码化银行

减轻成本及人手

为掌握用家的真正需求,KeyPoints透过收集使用者意见,了解会员积分转换计划的不足和缺点,以作改良,务求将最简单、最自由、最省钱的积分平台供大众使用。在业务上,更大幅扩展使用范围,让积分不再局限于同一商户机构。


业务渐上轨道,合作伙伴愈来愈多,银行转账、交易次数日益频繁。麦剑伟:“幸好,DBS的IDEAL 网上理财平台,正好切合KeyPoints的需要。功能上,可按照个人喜好设定页面,让我更易掌握帐户信息,又可随时随地用手机轻松管理银行事务,弹指之间就做到本地及海外转账,令业务营运变得顺利。”


创业者 扩阔人脉为成功关键

有创意、有商机,更需要有人脉将产品及服务推广至合作伙伴及用家层面。对于KeyPoints如此突破常规的服务,更需要向潜在客户解说。


KeyPoints较早前就透过有数万名中小企会员的 DBS BusinessClass平台,分享KeyPoints 的理念及营运模式,直接接触潜在客户群。


麦剑伟:“KeyPoints的业务需要联络不同种类的客户,DBS BusinessClass营商平台正正满足了我的需求,让我认识到不同行业的人,加快促成业务的过程。”


生意上的最佳拍檔,要步伐一致,才能一起走下去。DBS领先的网上银行服务及营商互动平台,正好满足了KeyPoints创新的业务需要,让他们得以专注前行,走得更远。



理财非存款、产品有风险、投资须谨慎。


免责声明(上下滑动可查看)

本资料由星展银行(香港)有限公司(「星展」)发出,内容仅供参考。在未获得星展事先书面许可下,本数据不得加以复制、传送或传达予任何其他人士。 


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若分发或使用本数据违反任何管辖区或国家的法律或规例,则本资料不得为任何人或实体在该管辖区或国家分发或使用。


本资料由星展银行(香港)有限公司(受香港金融管理局和证券及期货事务监察委员会监管)分发予客户。 


中英文版本如有歧义,概以英文版本为准。


Disclaimer:


The information herein is published by DBS Bank (Hong Kong) Limited (“DBS”) and is for information only. It may not be reproduced, transmitted or communicated to any other person without the prior written permission of DBS.


This publication is not and does not constitute or form part of any offer, recommendation, invitation or solicitation to subscribe to or to enter into any transaction; nor is it calculated to invite, nor does it permit the making of offers to the public to subscribe to or enter into, for cash or other consideration, any transaction, and should not be viewed as such. This publication is not intended to provide, and should not be relied upon for accounting, legal or tax advice or investment recommendations and is not to be taken in substitution for the exercise of judgment by the reader, who should obtain separate legal or financial advice. DBS does not act as an adviser and assumes no fiduciary responsibility or liability for any consequences financial or otherwise.


The information and opinions contained in this publication has been obtained from sources believed to be reliable but DBS makes no representation or warranty as to its adequacy, completeness, accuracy or timeliness for any particular purpose. Opinions and estimates are subject to change without notice. Any past performance, projection, forecast or simulation of results is not necessarily indicative of the future or likely performance of any investment. DBS accepts no liability whatsoever for any direct indirect or consequential losses or damages arising from or in connection with the use or reliance of this publication or its contents.


The information herein is not intended for distribution to, or use by, any person or entity in any jurisdiction or country where such distribution or use would be contrary to law or regulation.


This publication is being distributed to you in Hong Kong by DBS Bank (Hong Kong) Limited which is regulated by the Hong Kong Monetary Authority and the Securities and Futures Commission.


If there is any inconsistency between the English and Chinese versions of this Information, the English version shall prevail.

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